Now that the election is over, will we still see more of the political themed shorts, and video remixes, that flourished? Technology Review:
What now? The event that drove traffic, the presidential election, will quickly fade into history. How are these sites hoping to hold onto the gains made in the last four months? Harrison says iFilm will soon launch an action sports channel, hoping to capture the grassroots enthusiasm surrounding activities such as skateboarding and motocross. Atom Film’s O’Neill says her company has learned a valuable lesson from its recent success: go topical. “We’re looking at the calendar for big events to figure out what we can produce around them,” she says. “If we can keep even half the people we’ve gotten through the election, we’ll be thrilled.” If sites such as Atom Films and iFilm can continue their audience growth, don’t be surprised if the short film category inches closer to the A-list among the Hollywood elite.Posted by jackhodgson at November 6, 2004 11:23 AM