April 20, 2004

BloggerCon -- Session: "Blogging as a Business" Notes

BloggerCon II -- Session led by Jeff Jarvis.

All the sessions I attended at BC2 were excellent. Any one of them I would be happy to attend for another hour. But this session on "making money with your blog" was, to me, the best of the day. It was filled with practical advice and many people who are making it work.

This session also drew the largest crowd of the four I attended. Every spare spot in the room had attendees perched. Standing in the aisles and doorway too.

My main takeaway is that there are many ways to make money from a website, but it will take a lot of work to succeed.

There are many services running now to help with selling ads. Although advertising is currently the best bet for making money, there are many other "products" that can come out of a blog, and many of these have potential to grow over time.

Some people are already bringing in thousands of dollars a month on their sites.

At the end of the session, the group was surveyed about the most important "tools" that could be created, in the near future, to support blogs trying to make money. The top two things, which each got equal support, were "better audience/reader stats" and "form a trade organization".

Rather than post my raw notes, I direct you to the group notes which were created collaboratively before the con started, during the actual session, and have probably been added to since it ended. My notes were mostly just a subset of all the ideas and referals listed here.

Jeff Jarvis' BlogBusiness wiki.
.

Posted by jackhodgson at April 20, 2004 11:51 AM
Comments
Site Meter