TECHPopuli

Brave new world

Jeff Jarvis on the future or Howard Stern:

I predicted that Stern would end up going to satellite and he talked about it this morning. He said that if he went onto satellite, they'd sell 12 million receivers immediately; "they wouldn't be able to make them fast enough." It would change the entire radio industry, making broadcast stations worth a helluva lot less, he said, and he's right. Radio had no appointment programming until Stern came; if he goes to satellite, he will bring listeners and excitement and revenue with him. Stern said he was planning to leave radio in two years but now he says he's thinking about changing the industry and then leaving. "If you don't think I'm serious, watch me."

Posted by jackhodgson at March 1, 2004 06:27 PM